About Us


Actually, it's not about us at all...

It’s about founders, entrepreneurs and startups that have been there, learned and survived (and hopefully not died in the process).The Founder Guide is a selection of resources to help you survive the startup journey with fewer battle scars. We empower founders to gain insights needed to help navigate start up waters.  We do this with both free and paid content - a place to go, to get what you need, quickly.

We are two founders supported by a community of other founders, investors and people who have real, straightforward, transferrable knowledge of building and running companies, who are The Founder Guide voice of reason. Our base is diverse, multicultural, and covers stages from Seed to Series A.

As for us… Our two co-founders have extensive experience in startup worlds in both the US and Europe, but they insist that The Founder Guide is about more than just their collective experience. The Founder Guide is a culmination of the experience of successful founders globally and the wisdom of industry leaders across Venture Capital and private industry, all of whom contribute their knowledge, expertise and in-market experience to help founders and their teams bridge the knowledge gap.

But if you insist on knowing who we are…

Simone Boswell spent eight years at the third largest VC in Europe, developing and initiating programs to support entrepreneurs globally. She founded her first company in college and has built and sold two others. She has spoken at a myriad of tech events including SXSW and Disrupt.


Susan O’Brien is an entrepreneur, writer and international speaker. She is founder and CEO of Smigin – a foreign language product with a focus on real life conversational skills, with users in 175 countries. She is a contributing writer to Huffington Post and speaks regularly on the topics of startups and entrepreneurship, including at NASDAQ, Fordham University New York and Inspirefest.